Smart companies create customer testimonials. Why?
What you do is pretty awesome. Where you work is sweet and the product or service you sell is stellar. We don't doubt it. But your prospects might. That's why testimonials are key: hearing this fro someone outside of your office is even more persuasive and validating. Potential customers can hear from (and relate to) people just like them.
Testimonials provide evidence that you actually do solve customers problems and in fact, offer some pretty cool benefits. Written testimonials from Joe Smith on your website are one form - and are certainly better than nothing - but prospects are sometimes hesitant to believe them if they're not from a known person at a known company. Video testimonials, on the other hand, are a little trickier to 'fake' and therefore, seen as more believable. Attention spans are short (only 8 seconds long!), and audiences want content in a format that they find engaging, human, and relatable. A video testimonial entices your audiences, offers them a human story and a real person to connect with through voice, body language, emotion, and empathy.
- 70% of marketers say video is the most effective content marketing tactic
- 85% of customers look up reviews before buying
- 65% of your audience are visual learners
- according to Goggle's statistics, 68% of customers prefer testimonials from 'people like me'
Next question, How Much Will it Cost?
The correct answer to the cost question is always... 'it depends'.
Much like building a house, the quality of the finished product is always dependent on the amount of money spent. The base price for the videos we provide start at $1000. They're your classic video, shot at your location with good quality lighting and audio equipment. Bang on an extra camera or two, some b-roll (those cut away shots) and it looks more like $2000. The great thing is we are fully flexible to fit whatever your budget is.